Activision is on a new campaign to help raise veterans with the Call of Duty Endowment. Similar to EA and Sony’s adventure funds will go to help veterans in need. Activision will be selling limited edition dog tags to benefit what they are calling the Call Of Duty Endowment

Activision Publishing Inc. feels it’s time to get tagged! The sales of these tags will benefit the Call of Duty Endowment, a non-profit that will help veterans find jobs by assisting organizations that provide job placement and training services for veterans.

The Dog Tags will be selling for $4.99 starting November 1, 2012 throughout the holiday season in over 12,000 stores across the country including Gamestop, Walmart, Toys R Us, Best Buy and Target. The dogs will be located in Call Of Duty sections and counter displays. Activision will be donating proceeds from the sales to the Call of Duty Endowment.

Chief Executive Officer of Activision Blizzard (Nasdaq: ATVI) and Founder and Co-Chairman of the Call of Duty Endowment, said, “Supporting our veterans as they re-enter the workforce is one of the most important priorities we have as citizens. Our youngest veterans — those 18 – 24 years old— currently face an unemployment rate that is almost twice the national average of their non-veteran peer group, and this is unacceptable. With the sale of our limited edition Call of Duty Endowment dog tags, we are urging Americans to join us in the support of our heroes as they attempt to re-join the workforce.”