Razer, the world leader in entertainment devices and software, is partnering on a branded t-shirt with Bachir “Athene” Boumaaza, the world-famous gaming celebrity and social activist, to raise money for the Gaming For Good charity. This new initiative follows Athene’s successful $10 million charity raise for hunger relief last year.
Originally announced live on stage at the 2014 summer edition of DreamHack in Sweden, the world’s biggest computer festival, Athene’s new philanthropy-supporting jersey knit top will be available for purchase exclusively on Razerstore starting in July. The full profit will go directly to Gaming For Good.
“We are happy to see that our combined efforts can make an actual difference in the lives of thousands of children,” says Min-Liang Tan, Razer co-founder, CEO and creative director. “With the help of the international gaming community, Athene’s Gaming For Good initiative has scored amazing results and we are proud that we have been a part of it right from the start. This renewed partnership underscores our commitment to the cause and allows our fans to be charitable, as well as stylish.”
Razer and Athene have been cooperating since 2012 and have already run successful charity campaigns together, including record-breaking ShareCraft initiatives in 2012 and 2014, when Athene and the gaming community managed to collect a respective $1 million and $10 million for non-profit Save the Children.
“Our long-term partnership has proven to be very fruitful so far,” says Athene. “I am excited to team up with Razer again to take our joint charity activities to the next level. The Razer tee compliments our approach perfectly and I am really looking forward to the great contributions Gaming For Good will receive from this.”
Razerzone.com – Pre-order starts in July
To sign up for the pre-order notification, please visit http://www.razerzone.com/store/razer-gaming-for-good-tee