Are you curious about what you’ll find when your copy of SMTIV arrives on July 16? Check out the ATLUS unboxing video, and see PR Manager John Hardin carry on the ATLUS tradition of awesome unboxing videos.  Also, find out if he, too, enjoys that new-game smell.

And they’re not joking about registering the game with your Club Nintendo account. It’s really important that you do so. Trust us.