NEW YORK — Feb. 16, 2018 — Nickelodeon, the number-one entertainment brand for kids, and Hasbro, Inc.(NASDAQ: HAS), a leading global play and entertainment company, today announced a strategic partnership for the network’s new hit preschool series Top Wing, produced by 9 Story Media Group. The product line, which includes figures, vehicles and plush inspired by the show’s four best friend rescue birds, will launch in the U.S. this fall, followed by international markets in Spring 2019.
“Nickelodeon’s preschool portfolio has a powerhouse roster of content and the action-packed series Top Wing is poised to be another runaway fan favorite,” said Pam Kaufman, Chief Marketing Officer and President, Consumer Products, Nickelodeon. “This partnership will be our first preschool master toy deal with Hasbro done on a global scale, which mirrors our content roll-out strategy to introduce Top Wing domestically first, followed by international markets. We can’t wait to see our fans earn their wings as they bring the adventures of Swift, Penny, Rod and Brody to life with this new toy line.”
“Top Wing has all the signature elements of a top toy property, with great characters, preschool friendly themes and hi-tech gadgets and vehicles,” said John Frascotti, President of Hasbro. “We are excited about this strategic partnership with Nickelodeon, and are looking forward to delivering a full PLAYSKOOL toy line, inspired by the series, later this year.”
Hasbro’s PLAYSKOOL Top Wing product line will let preschoolers join the Top Wing team and go on action-packed rescue missions with figures, mission -ready vehicles, playsets and plush, all inspired by the characters and adventures on the show. The toy line is slated to launch this fall in the U.S., followed by international markets.
Top Wing follows four best friend rescue birds–Swift, Penny, Rod and Brody–who are training to earn their wings at the Top Wing Academy on Big Swirl Island. The action-packed series follows a team of eager young birds as they work together to help their island community, go on amazing adventures and earn their wings as full-feathered rescue birds. With the help of their mentor Speedy, and unique turbo-charged vehicles and high-tech gadgets, the cadets are assigned different missions to sharpen their rescue skills and help those in need while learning valuable lessons along the way. Produced by 9 Story Media Group, Top Wing features storylines that help preschoolers build self-confidence, and includes lessons about perseverance and hard work. New episodes of Top Wing will continue to air regularly on Nickelodeon and will roll out internationally this year. For more information on the show, please visit http://www.nickjr.com/top-wing/.
This posting is the official press release from Nickelodeon’s PR for AntDaGamer publishings