2K today revealed all-new, in-game face scan technology for next gen consoles that enables NBA 2K15 players to put themselves into the game like never before. Players can scan their face into NBA 2K15 directly through native, first-party camera hardware, allowing them to take customization to a new level for their MyPlayer. Now players can see themselves live the life of an NBA athlete in MyCareer mode and play alongside familiar faces online in multiplayer gameplay modes. With 2K’s facial scanning technology, NBA 2K15 will be the first game on next gen consoles to allow players to create a true, 3D representation of their face.
In connection with this announcement, 2K released “Beard Guru”, a video featuring James Harden, Rockets All-Star and NBA 2K15 highlight athlete.