In celebration of its upcoming launch of Skylanders® SWAP Force™ on October 13, 2013, Activision Publishing, Inc., today brought the world of Skylands to life for one special day in Times Square and invited fans to participate in the “SWAPtoberfest” event.

NEW YORK, NY - OCTOBER 10: In this photo distributed by Activision Publishing Inc., James Marsden jo ...
In this photo distributed by Activision Publishing Inc., James Marsdenjoins kids to visit “SWAPtoberfest” in Times Square Oct. 10, 2013 in celebration of the launch of Skylanders SWAP Force™. Activision created a life sized build out of the world of Skylanders in the middle of Times Square. (Photo by Donald Bowers/Getty Images for Activision)

Kids who visited Times Square on SWAPtober 10thhad the chance to be among the very first to play the game before it’s available at retail this coming Sunday. SWAPtoberfest featured Skylanders SWAP Force-themed activities, photos with Skylanders®costumed characters as well as chances to win a Skylanders SWAP Force Starter Pack and special Skylanders-themed merchandise. Adding to the excitement, actor James Marsden (Anchorman 2“) hosted the event and joined emcee Zach Gordon(“Diary of a Wimpy Kid,” “Pete’s Christmas“) for the event.

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